A deeplink is a smart link that doesn’t just send users to a website—it sends them directly into a specific place inside an app or platform.

With deeplinks you can:

• Open the right app instead of just a browser (e.g. TikTok, Instagram, Spotify)
• Jump straight to a specific profile / video / post / product, not just the homepage
• Give users fewer clicks and a smoother experience, which usually means more conversions

In short: a deeplink is a shortcut into the exact content you want people to see, often directly inside the app.